CONCEPTEUR RÉDACTEUR ANGLOPHONE
AGENCES : DIGITASLBI - SAATCHI & SAATCHI - SAPIENTNITRO - OGILVY - R/GA - HAVAS - LEO BURNETT - JWT - WUNDERMAN - CLEMENGER
CLIENTS : NISSAN - IBM - COMMONWEALTH BANK - UNILEVER - COCA-COLA - HEINEKEN - REDBULL - VODAFONE - ORANGE - NIKE - LEVIS - RAYBAN - VOLVO - TOYOTA - IKEA - MASTERCARD
Saatchi & Saatchi
CLIO gold & Cannes Lion Gold
For the biggest tennis tournament in New Zealand we trained dogs to become the best ball boys in the world, assisting Venus Williams and Svelanta Kuznetsova in an actual game, highlighting the sponsorship of ASB Bank.
Two gold d'Or Grand prix de Strategie Marketing
To promote Nissan's electric range we built a 'Pay with energy cafe' in Paris. Pedals are installed on the barstools, and customers can generate electricity to pay for their drink.
Ad of the month - The Drum
Would you accept noise pollution while doing yoga? No you wouldn?t. So why accept it at all.
In a series of three ?hidden camera? style videos, Nissan Electric is illustrating the harmful effects of noise pollution.
According to the World Health Organisation, one in five Europeans is regularly exposed to harmful noise pollution levels at night and 70-80% is caused by traffic noise. However, with more electric vehicles on our roads like the Nissan LEAF and the Nissan e-NV200 van, the quieter and more enjoyable our cities can become.
Cannes Gold Lion
Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to put a bully in your head. This creates a powerful roleplay tool to prepare kids for schoolyard bullies and gives them ways to speak up about it. It's also about empathy and understanding for bystanders and parents, and for bullies themselves. You don't really know what it's like until you step into their shoes. Earphone bully can be customised by any anti-bully organisations to add local support details and can be personalised when passing onto friends.
Much like Frankenstein's horrid creation, Monster is an artwork patched together using parts from different people, in this case the most powerful people on the planet; the leaders of the G20.
Inspired by Dadaism, there are 160,000 possible combinations picked at random. Whenever the button is pushed, the system is reset and a new political gamble takes place. The face of a global coalition is formed, always yielding a similar abominable outcome, reflective of our public distrust, justified or not, in the current political system.
For every new exhibition, Monster is updated with the current set of G20 leaders.
An animated manifesto for Nissan's Electrify The World movement.
Electrify the World aims to engage audiences across Europe and inspire them to join Nissan?s electric revolution, living smarter and more sustainable lifestyles. The program comprises four major themes: Electric Lifestyle, Green Technology, Sustainable Energy and What?s Working ? a theme that will explore current innovations.